Graphic design, motion & illustration
for international non-profits
Backed by 14+ years of campaign experience, I turn complex data, political agendas, and sensitive topics into clear, engaging visuals. From first concept to final animation, I can handle the entire workflow, so your organization
can focus on driving change.
The Cancer Society // Kræftens Bekæmpelse
Five projects, 2.5 months
One of Denmark's largest humanitarian organisations. Over 2.5 months I contributed motion design, animation and illustration across five projects, from patient stories on social media to political campaigns and an annual research report.
It gave me direct experience of how a large NGO communicates complex topics to very different audiences simultaneously: patients, relatives, politicians, and the general public.
"Raise the price of tobacco and nicotine"
A political campaign pushing for higher tobacco and nicotine prices and VAT reduction on fruit and vegetables. The background used fluid animation with shapes in semi-transparent colours drawn from each party's own palette. Where shapes overlapped, new colours emerged: a visual metaphor for political common ground. I contributed to the concept, led the animation, and executed formats for LinkedIn, Instagram and TikTok. VAT on fruit and vegetables was subsequently reduced.
My role: Animation concept, animation, social formats.
Design: Maria Daring Hack
Platforme: Cancer.dk, LinkedIn, Instagram, TikTok
Between Us (Mellem os)
A film series about the things no one says out loud. Cancer patients and relatives read statements aloud and physically position themselves based on how much they agree, filmed in a white studio with red lines on the floor as a scale. I hand-drew the series title and animated navigational arrows guiding viewers through the format. Running on Instagram and TikTok.
Role: Hand-drawn title design, animated graphics.
Koncept: Karoline Hjelm
Producers: Karoline Hjelm / Anders Ludvigsen
Rare Cancer illustrations
Rare cancers can be invisible. I illustrated three patient stories: a close-up of eyes where you cannot see the illness but know it is there; a man with a prosthetic leg whose difference only registers after a moment, like Christian's life as an active father with soft tissue sarcoma; and a pair of jeans-clad hips for Gitte's anal cancer, human rather than clinical.
Role: Illustration, carousel design.
Formats: Articles on Cancer.dk & Social Carousels.
Social Expert: Julie Falster, Kræftens Bekæmpelse
Experts: Simon Mathis Kønig, Elisabeth Kjems, Gedske Daugaard, Ninna Aggerholm Pedersen, Laura D. Rosenvinge Kjersgaard, Kræftens Bekæmpelse
Prehabilitation
Communications about older generations and exercise tend toward cold clinical colours that lose the audience. Older generations today live active lives, and the illustrations needed to show that. I created a series of figures in motion: a balding man on an exercise bike, a dancing older woman, a woman at yoga. Vector-based for easy scaling, but with lots of light, shadow and grain.
Vivid colours. People living, not patients.
Role: Illustration, concept development.
Platforms: cancer.dk, Instagram, TikTok, LinkedIn.
Digital Project Managaer: Camilla Bruun Simonsen
Research editor: Marianne Vestergaard
Research Report 2025
A colleague had designed a static DNA strand for the report cover. My job was to bring it to life. I isolated the strand using greenscreen, used Adobe Firefly (ai) to generate the specific design into a video, brought it into After Effects for pixel cleanup, speed adjustments, and animating the hand and bubbles. The report was published in May 2026 and lives on iPaper. Here: https://pdf.cancer.dk/Forskning/kb-forskningsrapport-2025/
Role: Animation concept, technical execution, After Effects animation.
Designer: Morten Buch Lassen
Head of Social & Creative on all creative projects from Kræftens Bekæmpelse: Jannick Blaksmark
Julemærkefonden
Best-performing anti-bullying fundraiser
No child deserves to dread going to school. In 2022, a back-to-school campaign needed to drive corporate donations at the most competitive time of year.
Brief
Social formats that could reach the heart and drive donations. No live-action budget. The animation had to carry everything.
Solution
I designed and animated a series of social formats with hand-drawn typography appearing letter by letter, layered over authentic school environments. Children pictured are non-Danish to protect identities. Formats close on a solid-colour screen with a single message: your company can make a difference.
Result
Julemærkefonden's best-performing back-to-school campaign ever and their largest anti-bullying fundraiser to date.
Role: Motion Designer.
Deliverables: Concept, design, animation, social formats.
Year: 2022.
Animal Protection // Dyrenes Beskyttelse
End The Cage Age
In 2021, the European Commission committed to phasing out cage farming across the EU, following a citizen initiative that collected 1.4 million signatures. I led the Danish campaign at agency level.
The idea
A photorealistic pig posing as a chicken, rendered in 3D against a clean background. A visual that stopped the scroll.
The challenge
After a successful push for better conditions for hens, Danes needed to be mobilised for pigs. The challenge was reigniting that engagement.
My role
Creative producer and project manager from brief to rollout. I found and directed a 3D studio in Bangkok and ran the full Danish production.
While my part on this project was not as a cdesigner, this is here to show that I am not just a designer, but someone who led creatives and creative productions for 10 years.
Result
1,397,113 signatures across the EU. In June 2021, the European Parliament voted 558 to 37 in favour of a resolution to ban cage farming. CCA Silver 2018.
It mattered more to me than any of the 12 advertising awards I've been part of winning.
Head of Creative: Jacob Mouritzen, Mindshare
Campaign Manager: Pernille Schousboe, Dyrenes Beskyttelse
Head of Engagement & Fundraing: Tina Engeberg, Dyrenes Beskyttelse
Image: https://www.endthecageage.eu/en/
© Maikie 2026